Mailing Lists

The Mailing Lists addon is a powerful email list integration tool that seamlessly connects your e-commerce store with major email marketing platforms, automatically capturing customer information during checkout to build your marketing database.

The addon offers deep integration with leading email marketing services including MailChimp, AWeber, ActiveCampaign, Brevo (formerly Sendinblue), Klaviyo, ConvertKit, GetResponse, and MailerLite. Each integration supports advanced features like tags, custom fields, and list segmentation, allowing for sophisticated subscriber management across all platforms.

A standout feature is its intelligent form handling system that presents an elegantly styled opt-in checkbox during checkout. This system is designed for maximum conversion while maintaining compliance with email marketing regulations. For each subscription, the addon automatically captures and synchronizes key customer data including names, email addresses, and can even handle special cases like double opt-ins and custom field mapping.

The addon includes robust authentication and error handling for each email service provider, with features like automatic token refresh for OAuth-based services, retry mechanisms for failed API calls, and comprehensive validation of all data transfers. It also includes intelligent IP detection and validation for platforms that track subscriber signup locations, ensuring accurate subscriber data.

From a security perspective, the addon implements multiple layers of protection, including nonce verification, rate limiting, and secure token storage. For developers, it provides extensive customization options through filters and actions, allowing for modification of subscription behavior, data handling, and integration with other systems.